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Strategy & Brand Management

Own your brand. Own your power.

For brands that are ready to take it one step further. No mere polishing. No standard solutions. No frills.

Pretty written text saying: High-fidelity strategies within the scope of identity, behaviour and culture.

We build Agency.

We’re a different kind of consultancy — one that asks more questions, digs deeper, and sticks around longer.

We want to get closer. To uncover real value and understand the essence of your DNA. Because that is always the foundation for creating a strong future – period. And since we believe that these things are better done together, we built Agency. A strategy and brand development consultancy. An ally. A partner.

The name comes from what we see as the most powerful force in today's society: human agency, the capability to act with intention and relevance. It is about taking control and living up to your full potential. And that's exactly it. That’s our core – building strong brands, that have the power to shape their own future. And that spark meaning, drive loyalty and revenues.

We empower people and brands to not only navigate their world, but to thrive in it.

Now is the time to take ownership of your brand. Good things are coming!

Wait, what? But how exactly?
Pretty written text saying This is what we do

Trend and Market Research, Qualitative Insights, Audits, Mystery Shopping, Brand Strategy and Positioning, Brand Governance and Development, Brand Architecture and Portfolio Strategy, Brand Culture, Customer Journey, Activation and Experiences, Communication Concepts, Employer Branding, Consulting and Projectmanagement, Culture and Brand Workshops, Brand Training Programmes, Planning Tools, Team Building

Nothing sparks a great idea better than play.

So basically, we are not an agency.

Just the two of us: Lisa Haller and Maria Hoflehner, but together we have Agency. We are Agency. Built on 23 years of combined experience in the branding industry and a Master's degree in Business we tackled together.

(Oh yes we know magic and numbers)

Maria Hoflehner, Lisa Haller

The agency team

Our expertise lies in building and evolving brands across hospitality, retail, health and real estate. We specialise in developing and executing comprehensive brand strategies that resonate, engage, and create lasting value – all grounded in rigorous insights.

Our approach is simple:co-creative, straightforward and uncomplicated, and we focus on what is relevant. While not forgetting to have a good time. The same goes for the great people in our extensive network, who help bring our strategies to life.

Wherever you are at, we’ll meet you there. We'd love to hear from you – for new projects or just a quick hello.

hello@thisisagency.at